gossip logo
Back to Companies
PostNord

PostNord

Analysis Period:May 7, 2025 -
Total Mentions:***
Country:Sweden 🇸🇪

Summary

PostNord is portrayed in critical light as a declining entity struggling to adapt to digital transformation, with references to 'papperstidningar' (paper newspapers) being 'dömda' (doomed) and PostNord as a 'bespott' (mockery) provider. The entity is linked to labor conflicts, with a speaker criticizing its role in blocking operations via union power. Nostalgic remarks about the old 'gula posten' (yellow post office) contrast with modern skepticism. While occasional mentions highlight its app's convenience for postcards, these are minor and neutral. Overall, PostNord's perception is shaped by outdated associations, labor tensions, and questions about its relevance in a digital era.

Source Analysis

Podcasts like 'Förebildspodden' and 'Sista Måltiden' critique PostNord's relevance and labor practices, while 'Gamla Sverige' includes nostalgic but critical remarks. Other sources mention PostNord neutrally or promotionally. The informal, opinion-driven nature of podcasts amplifies negative perceptions.

Trending Topics

PostNord's relevance in digital media, labor disputes, nostalgia for traditional postal services, and its role in package delivery

Why These Topics Are Trending

The entity is discussed in contexts of technological obsolescence, union conflicts, and nostalgic comparisons to historical postal services. Its logistical role in daily life (e.g., postcard delivery) is mentioned but overshadowed by critical narratives about its adaptability and labor practices.

Sentiment Breakdown:

Detailed breakdown of public sentiment and conversations about this company.

very positive
*(0.0%)
positive
**(16.4%)
neutral
***(74.6%)
negative
**(8.0%)
very negative
*(0.9%)
16.4%
Positive
74.6%
Neutral
8.9%
Negative

Competitor Benchmark

See how this entity compares to competitors across key metrics.

Positive Sentiment
Negative Sentiment
High Positive Sentiment
High Negative Sentiment
High Positive Sentiment
Low Negative Sentiment
Low Positive Sentiment
High Negative Sentiment
Low Positive Sentiment
Low Negative Sentiment
PostNord
Similar
Similar
Similar
Similar
Similar
Find out what positive discussions are happening about your brand!