#47
H&M

H&M

Analysis Period:Oct 6, 2025 -
Total Mentions:47
Country:Sweden ๐Ÿ‡ธ๐Ÿ‡ช

What do people say about H&M?

H&M's reputation in Sweden is marred by criticisms regarding its fast fashion business model, which is often viewed as unsustainable and environmentally damaging. The retailer's attempts to present itself as a leader in sustainability have been met with skepticism, as many consumers and activists highlight the contradiction between its marketing and the realities of its production practices. Furthermore, allegations of labor exploitation in overseas factories add to the negative perception, leading to calls for greater accountability and ethical practices. While some segments of the population may appreciate H&M's affordability and trendy designs, the overall sentiment leans heavily towards disapproval, especially among environmentally conscious consumers.

Where are the conversations happening?

The critical discussions surrounding H&M primarily occur on social media platforms and in environmental and fashion blogs, where activists and consumers express their concerns about fast fashion's impact on the environment. Sources like Instagram and Twitter are rife with hashtags calling for sustainable practices and boycotts, while news articles from major publications often report on scandals related to labor conditions. Channels like The Guardian and local Swedish news outlets are particularly critical, emphasizing the need for transparency and ethical responsibility in the fashion industry.

What are the topics trending around H&M?

Sustainability and ethical fashion are trending topics, with increasing discussions on the impact of fast fashion on the environment and labor rights.

Why are these topics trending?

The rising awareness of climate change and social issues has led to heightened scrutiny of fashion retailers like H&M, prompting consumers to demand more sustainable practices and ethical sourcing.

How is H&M being talked about?

Detailed breakdown of public sentiment and conversations about this entity.

very positive
12(25.5%)
positive
21(44.7%)
neutral
14(29.8%)
negative
0(0.0%)
very negative
0(0.0%)
70.2%
Positive
29.8%
Neutral
0.0%
Negative

Impact vs Sentiment

See how each entity's high impact percentage relates to their positive sentiment percentage from actual mentions.

Sentiment
Impact
Mostly Positive
Mostly Low Impact
Mostly Positive
Mostly High Impact
Mostly Negative
Mostly Low Impact
Mostly Negative
Mostly High Impact
H&M
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