#33
Lyko

Lyko

Analysis Period:Jul 16, 2025 -
Total Mentions:**
Country:Sweden 🇸🇪

What do people say about Lyko?

The perception of Lyko, a Swedish cosmetics retailer, reveals a split sentiment among users. Many praise its broad selection and affordability, especially during sales events, while others express disappointment over product availability and the shopping experience. There are mentions of specific product satisfaction, but also complaints about logistical issues and the company's ability to meet consumer demands. The discourse indicates that while Lyko has potential, there are significant areas needing improvement to enhance customer loyalty and trust.

Where are the conversations happening?

The analysis of various sources reveals that TikTok users express a mix of enthusiasm and annoyance towards Lyko. Influencers often celebrate the brand for its trendy products and sales, yet many also highlight logistical issues and product availability. The ITUNES segments reflect a more analytical view, discussing Lyko's market position and operational strengths, but also hinting at potential weaknesses in execution. Sources like 'Börslunch' and 'Hör Här!' present a more critical perspective, suggesting that operational shortcomings could affect Lyko's growth and customer retention.

What are the topics trending around Lyko?

There is a growing conversation around online shopping experiences, notably regarding logistical efficiency in the beauty industry, which directly impacts Lyko's reputation.

Why are these topics trending?

The discourse surrounding online shopping reflects broader consumer expectations for seamless experiences, and any failure in Lyko's logistics could significantly affect its market position and customer satisfaction.

How is Lyko being talked about?

Detailed breakdown of public sentiment and conversations about this company.

very positive
*(17.6%)
positive
**(64.7%)
neutral
*(11.8%)
negative
*(5.9%)
very negative
*(0.0%)
82.4%
Positive
11.8%
Neutral
5.9%
Negative

Impact vs Sentiment

See how each entity's high impact percentage relates to their positive sentiment percentage from actual mentions.

Sentiment
Impact
Mostly Positive
Mostly Low Impact
Mostly Positive
Mostly High Impact
Mostly Negative
Mostly Low Impact
Mostly Negative
Mostly High Impact
Lyko
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