Clorox
What do people say about Clorox?
Clorox is perceived as a major corporate failure in cybersecurity, despite being a trusted household name for disinfectants. The entity is at the center of a high-profile lawsuit against its outsourced helpdesk provider, Cognizant, after a 2023 cyberattack that crippled operations for over a month and cost $380 million in damages. The breach stemmed from Cognizant agents resetting passwords and MFA tokens over the phone without verifying identities—confirming a shocking lack of basic security protocols. Clorox’s own internal processes were reportedly lax, relying on weak verification methods like manager names and usernames. The company’s public response was damning: Cognizant blamed Clorox for having an 'inept internal security system,' a tone-deaf PR move that backfired and highlighted systemic failures on both sides. The incident underscores that Clorox, despite its reputation for cleanliness, is vulnerable to human error and poor vendor oversight. The perception is not of a brand protecting its users, but of a multinational corporation caught in a preventable disaster, with its name now synonymous with corporate negligence in digital security. The only positive note is Clorox’s willingness to sue, signaling accountability—but it’s too little, too late for the damage done.
Where are the conversations happening?
The most critical discussions occur in two high-traffic, security-focused podcasts: 'The 443 - Security Simplified' and 'Risky Bulletin.' These sources provide detailed, technical breakdowns of the Clorox-Cognizant lawsuit, citing internal transcripts, security flaws, and PR missteps. The episode from 'The 443' is particularly damning, dissecting the breach step-by-step and highlighting the absurdity of setting a password to 'Clorox at 123.' The 'Risky Bulletin' episode reinforces the narrative by framing the incident as a textbook case of social engineering and poor helpdesk security. Other sources, like 'The Michael Berry Show' and 'Till The Dirt,' use Clorox in irrelevant, often offensive rants or casual mentions, which do not contribute meaningful perception. TikTok and lifestyle podcasts mention Clorox only as a product in shopping hauls, reinforcing its brand identity but failing to address the security crisis. The dominant, most critical perception comes from security experts analyzing the lawsuit, not from consumer or cultural commentary.
What are the topics trending around Clorox?
Cybersecurity breach, lawsuit against outsourced helpdesk, password reset negligence, MFA compromise, supply chain security failure, corporate accountability, vendor risk management, IT security negligence, Clorox vs Cognizant, $380 million outage
Why are these topics trending?
The entity is overwhelmingly discussed in the context of a major cybersecurity incident involving its outsourced helpdesk provider, Cognizant. The central trend is the lawsuit over a breach that caused a $380 million outage, with repeated focus on how password and MFA resets were performed without identity verification. This exposes systemic failures in vendor management and internal security protocols. The discussion is dominated by security experts analyzing the incident as a textbook example of negligence, social engineering, and poor risk assessment. The brand’s reputation is now tied to corporate failure rather than product quality, making cybersecurity and vendor accountability the dominant themes.
How is Clorox being talked about?
Detailed breakdown of public sentiment and conversations about this company.
Impact vs Sentiment
See how each entity's high impact percentage relates to their positive sentiment percentage from actual mentions.
