#29
The Home Depot

Home Depot

Analysis Period:Jul 17, 2025 -
Total Mentions:***
Country:United States ๐Ÿ‡บ๐Ÿ‡ธ

What do people say about Home Depot?

The perception of Home Depot in recent media segments is highly negative, primarily due to its association with immigration raids conducted by ICE. Protesters are calling for boycotts against the company, viewing it as complicit in these actions that target vulnerable immigrant communities. Simultaneously, segments highlight the struggles of workers who find themselves in a labor market that undervalues their contributions, with some comparing working at Home Depot to other low-paying jobs. However, there are also neutral mentions of Home Depot in casual conversations about home improvement, suggesting that while the brand is widely recognized, its current reputation is marred by political and social controversies.

Where are the conversations happening?

Critical discussions about Home Depot are prevalent across various channels, particularly in activist and political podcasts where the focus is on immigration rights and labor issues. Sources such as 'City Cast DC' and 'ABC7 Eyewitness News' emphasize the protests and boycotts, reflecting a strong narrative against the corporation. In contrast, lighter podcasts like 'Reptiles With' and 'Dangerous Fly Fishing' mention Home Depot in mundane contexts, showing a divide in perception based on the subject matter.

What are the topics trending around Home Depot?

Current discussions around immigration enforcement, labor rights, and corporate responsibility are trending, with specific focus on boycotts against Home Depot due to its involvement in immigration raids.

Why are these topics trending?

The ongoing political climate surrounding immigration policy has prompted activism that directly names Home Depot as a target for boycotts. This has ignited conversations about corporate ethics and the responsibility of businesses in socio-political matters, particularly concerning labor practices and treatment of immigrant workers.

How is Home Depot being talked about?

Detailed breakdown of public sentiment and conversations about this company.

very positive
*(0.8%)
positive
***(17.9%)
neutral
***(56.5%)
negative
***(24.4%)
very negative
*(0.3%)
18.8%
Positive
56.5%
Neutral
24.7%
Negative

Impact vs Sentiment

See how each entity's high impact percentage relates to their positive sentiment percentage from actual mentions.

Sentiment
Impact
Mostly Positive
Mostly Low Impact
Mostly Positive
Mostly High Impact
Mostly Negative
Mostly Low Impact
Mostly Negative
Mostly High Impact
The Home Depot
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