Adidas AG
Sammanfattning
Adidas AG is mentioned in Norwegian podcasts with a mix of negative and positive contexts. A significant negative aspect is the mention of a data breach involving outsourced call centers, raising cybersecurity concerns. Positively, Adidas is noted as a sponsor in running events and referenced for its shoe models like the Adios Pro 4, which are praised for performance. However, some listeners critique specific Adidas products for comfort issues, and the brand is occasionally compared unfavorably to competitors. Overall, perception is divided between security risks and brand presence in sports.
Källanalys
The data breach is discussed in 'Snakk om sikkerhet,' a podcast focused on security, indicating a niche but critical audience. Sponsorship and product mentions appear in running-focused podcasts like 'Pace Project' and 'Løpeskopodden,' suggesting brand engagement within athletic communities. Criticisms are scattered across multiple shows, reflecting broader consumer concerns.
Trendämnen
Cybersecurity risks linked to outsourced operations, brand sponsorship in running events, product comfort critiques, and competition with other athletic wear brands.
Varför dessa ämnen trendar
The data breach incident highlights cybersecurity vulnerabilities, while sponsorship and product mentions reflect Adidas' market presence. Criticisms of product comfort and comparisons to competitors indicate ongoing consumer concerns and market dynamics.
Sentimentfördelning:
Detaljerad uppdelning av offentligt sentiment och samtal om detta företag.
Konkurrentjämförelse
Se hur denna enhet jämförs med konkurrenter över viktiga mätvärden.