If your brand intelligence strategy still revolves around text, you're listening to a rapidly shrinking corner of the internet. The most important messages today are spoken.
With 5.6 billion people spending almost seven hours online daily, sound content has exploded. In fact, spoken sound now exists in a staggering 79% of all social media. In addition people are spending half their time online on social media. From the 580 million people who listen to podcasts to the endless scroll of TikTok and Youtube, the truth about your brand is being said out loud.
The problem? Traditional media monitoring is broken, outdated, and unreliable. These legacy systems were built for a text-based world and are simply not equipped to handle the nuance of spoken media. They rely on inaccurate text based searches and vanity metrics , leaving you with a massive data gap where your brand’s true perception is formed. You get statistics, not strategy; noise, not knowledge and insights.
From Media Intelligence to Actual Intelligence with AI
This is where Gossip enters the chat. We are reinventing the media insights space using native AI, and we’re starting with the spoken word. Our mission is to help your company succeed by providing powerful, actionable insights from the complex and noisy world of spoken media. We are built from the ground up with AI, which allows us to deliver a level of understanding that legacy tools can't touch.
Gossip doesn't just skim the surface. Our native AI platform tracks, transcribes, and analyzes spoken media from social channels, podcasts, video and more. But we go deeper.
We deliver true context by analyzing:
- Tone, Sentiment, and Emotions: We move beyond simple mentions to understand the real feeling behind the conversation.
- Topics, Not Just Keywords: Our “keyword killer” approach tracks the entire context of a conversation, providing far more accuracy and relevance.
- Impact and Trends: We offer impact tracking and AI-powered trend detection to see what's next and move your strategy from reactive to proactive.
The Gossip Transformation
By choosing Gossip, you’re not just getting a better dashboard; you’re gaining a competitive advantage. We empower you to finally understand what’s being said about your brand, your market, and your competitors.
With Gossip, you can:
- Understand True Brand Sentiment: Go beyond metrics to understand the real feelings driving your brand’s perception and compare yourself to competitors
- Pinpoint Emerging Trends: See what’s next and strategically shape your market position before anyone else.
- Identify Key Market Voices: Discover the influential people who are truly shaping your market.
The conversation is happening. People are talking. It’s time to listen and act.