Discover the 8 major challenges in brand sentiment analysis and proven strategies to overcome them. Essential reading for marketing teams navigating customer opinion data.
It’s time to stop drowning in the noise of outdated media reports. Legacy platforms are busy counting keywords and delivering bloated, meaningless statistics from a text-based world. The real conversation has moved on. It’s spoken aloud on TikTok, debated in podcasts, and shared on YouTube, a universe where traditional tools are completely blind and deaf.
The most important messages today are spoken. If your brand intelligence strategy still revolves around text, you're listening to a rapidly shrinking corner of the internet.
