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Aviva

Aviva

Analysis Period:May 26, 2025 -
Total Mentions:**
Country:United Kingdom 🇬🇧

Summary

Aviva's involvement in community initiatives, such as supporting charities and sports funding, paints a positive picture of the company as a socially responsible entity. However, this is tempered by negative sentiments regarding its customer service experiences, with specific mentions of frustrating hold music and inadequate support during calls. Additionally, while Aviva is recognized for its partnerships in funding initiatives, it also faces scrutiny for being associated with the insurance industry's broader issues of discrimination and lack of diversity. Overall, Aviva's image is one of a company attempting to make a positive impact but struggling with internal service standards.

Source Analysis

The media sources present Aviva in varied lights. On one hand, podcasts like 'Podcast on Purpose' and 'Unpacking Neurodiversity' highlight Aviva's contributions to community funding, showcasing it as a proactive partner in social causes. Conversely, 'Insurance Covered' and 'The Little Questions' reflect on the frustrations customers face, pointing to issues with service and representation in the insurance industry. Overall, critical discussions happen around customer service and inclusivity, indicating a need for improvement in these areas.

Trending Topics

Topics surrounding Aviva include corporate sponsorship in sports, community funding initiatives, and the challenges of customer service in the insurance sector.

Why These Topics Are Trending

These topics are trending due to ongoing discussions about the role of corporate entities in supporting community projects and the significant impact of customer service experiences on brand perception, particularly in the insurance industry.

Sentiment Breakdown:

Detailed breakdown of public sentiment and conversations about this company.

very positive
*(3.1%)
positive
**(34.4%)
neutral
**(50.0%)
negative
*(12.5%)
very negative
*(0.0%)
37.5%
Positive
50.0%
Neutral
12.5%
Negative

Impact vs Sentiment

See how each entity's high impact percentage relates to their positive sentiment percentage from actual mentions.

Sentiment
Impact
Mostly Positive
Mostly Low Impact
Mostly Positive
Mostly High Impact
Mostly Negative
Mostly Low Impact
Mostly Negative
Mostly High Impact
Aviva
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