gossip logo
Back to Companies
Burberry

Burberry

Analysis Period:May 26, 2025 -
Total Mentions:**
Country:United Kingdom 🇬🇧

Summary

Burberry's reputation in recent discussions is characterized by both admiration and critique. On one hand, it is celebrated for its high-profile campaigns featuring notable figures like Kate Winslet and for its stylish designs. However, this luxury brand is also seen as exclusive and out of reach for many consumers, particularly younger ones who resonate with high street fashion more than high-end labels. The perception of Burberry is complicated by its association with elitism, which is highlighted by conversations around affordability and accessibility in fashion. Additionally, the presence of counterfeit Burberry products at markets further tarnishes its image, indicating a disconnect between the brand's luxury status and consumer access.

Source Analysis

The perceptions of Burberry vary significantly across different sources. In fashion-focused podcasts, it is often highlighted for its high-profile collaborations and campaigns, which receive positive feedback. However, in more casual or youth-oriented discussions, concerns about its affordability and elitism are prominent. Sources like TikTok and social media podcasts point out the increasing popularity of high street brands over luxury ones, indicating a shift in consumer preferences that Burberry needs to acknowledge. The contrast between admiration for its style and criticism for its accessibility is where the most critical discussions about Burberry take place.

Trending Topics

Discussions around the affordability of luxury fashion brands like Burberry are trending, especially as consumers increasingly favor high street options that offer more accessible pricing.

Why These Topics Are Trending

This trend is driven by younger audiences who are more inclined to prioritize affordability and relatability in fashion, leading to a growing conversation about the need for luxury brands to adapt to changing consumer demands.

Sentiment Breakdown:

Detailed breakdown of public sentiment and conversations about this company.

very positive
*(7.1%)
positive
**(50.0%)
neutral
**(35.7%)
negative
*(7.1%)
very negative
*(0.0%)
57.1%
Positive
35.7%
Neutral
7.1%
Negative

Impact vs Sentiment

See how each entity's high impact percentage relates to their positive sentiment percentage from actual mentions.

Sentiment
Impact
Mostly Positive
Mostly Low Impact
Mostly Positive
Mostly High Impact
Mostly Negative
Mostly Low Impact
Mostly Negative
Mostly High Impact
Burberry
UNLOCK 🔓
UNLOCK 🔓
UNLOCK 🔓
UNLOCK 🔓
UNLOCK 🔓
Find out what positive discussions are happening about your brand!