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McDonald’s

McDonald's

Analysis Period:May 25, 2025 -
Total Mentions:***
Country:Sweden 🇸🇪

Summary

The perception of McDonald's in Sweden is quite negative overall, with multiple podcast segments highlighting its association with low-quality jobs, poor food choices, and unflattering comparisons. For instance, in one episode, a speaker ridicules the notion that working at McDonald's is desirable, equating it to being spat on by angry customers. Other segments reflect on the regret of resorting to fast food after disappointing dining experiences, revealing a lack of respect for the brand. However, there are fleeting mentions of McDonald's in a more humorous context, like jokes about saving a burger for years or using its sauces creatively, indicating that it still holds a place in popular culture, albeit in a largely negative light.

Source Analysis

The analysis of various podcasts reveals that McDonald's is seen mainly through a lens of cynicism and humor. Key discussions take place in podcasts like 'Uppväxt Med Filter' and 'Godmorgon!', where speakers express disdain for the fast food culture and the type of jobs McDonald's offers. The discussions often touch on themes of poor food quality and disrespectful customer interactions, which dominate the narrative. While there are comedic references in other contexts, they do not translate into a positive brand image.

Trending Topics

Discussions around low-quality fast food jobs, unhealthy eating habits, and humorous anecdotes about McDonald's food choices are trending, reflecting a critical stance on fast food culture.

Why These Topics Are Trending

The reasons for these trending topics stem from a broader cultural critique of fast food as a symbol of poor job conditions and unhealthy lifestyle choices, with podcasts using humor to mask the underlying contempt for the fast food industry.

Sentiment Breakdown:

Detailed breakdown of public sentiment and conversations about this company.

very positive
*(1.9%)
positive
**(26.6%)
neutral
***(56.6%)
negative
**(14.2%)
very negative
*(0.7%)
28.5%
Positive
56.6%
Neutral
15.0%
Negative

Impact vs Sentiment

See how each entity's high impact percentage relates to their positive sentiment percentage from actual mentions.

Sentiment
Impact
Mostly Positive
Mostly Low Impact
Mostly Positive
Mostly High Impact
Mostly Negative
Mostly Low Impact
Mostly Negative
Mostly High Impact
McDonald’s
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