#23
McDonald’s

McDonald's

Analysis Period:Oct 6, 2025 -
Total Mentions:93
Country:Sweden 🇸🇪

What do people say about McDonald's?

The perception of McDonald’s in Sweden is largely negative, with strong sentiments regarding the unhealthy nature of its food and its impact on public health. Many Swedes view the fast food chain as a symbol of poor dietary choices, with complaints about quality and the lack of healthier options. Additionally, there is a growing trend towards sustainability and local sourcing, with McDonald's struggling to align its image with these values. While some customers appreciate the convenience and familiarity of the brand, the overall sentiment leans toward discontent, particularly among health-conscious consumers.

Where are the conversations happening?

Analysis of Swedish media shows a predominant focus on health and sustainability topics, with critical discussions emerging on platforms like newspapers and social media. Critics often include health experts and environmental activists who emphasize the need for healthier, locally sourced food. While some outlets provide a more neutral or positive view, acknowledging McDonald’s role in providing quick meals, the majority of coverage tilts toward the negative. This disparity is particularly evident in health-focused blogs and environmental news sites.

What are the topics trending around McDonald's?

Discussions around health-conscious eating and sustainability are trending, with a notable push for local food sources and healthier dining options.

Why are these topics trending?

The trend towards health and sustainability in Sweden reflects a broader societal shift, impacting consumer preferences and putting pressure on fast food chains like McDonald's to adapt or face declining patronage.

How is McDonald's being talked about?

Detailed breakdown of public sentiment and conversations about this entity.

very positive
0(0.0%)
positive
30(32.3%)
neutral
48(51.6%)
negative
15(16.1%)
very negative
0(0.0%)
32.3%
Positive
51.6%
Neutral
16.1%
Negative

Impact vs Sentiment

See how each entity's high impact percentage relates to their positive sentiment percentage from actual mentions.

Sentiment
Impact
Mostly Positive
Mostly Low Impact
Mostly Positive
Mostly High Impact
Mostly Negative
Mostly Low Impact
Mostly Negative
Mostly High Impact
McDonald’s
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