#62
Roku

Roku

Analysis Period:Jul 17, 2025 -
Total Mentions:***
Country:United States ๐Ÿ‡บ๐Ÿ‡ธ

What do people say about Roku?

The perception of Roku in the recent podcast segments is largely negative, especially regarding its new subscription service Howdy, which is criticized for offering outdated content and being overpriced. Commentators express confusion about the service's purpose and target audience, suggesting it merely repackages existing content from its free channel. Despite this, Roku is recognized for having one of the least ad-heavy free streaming options available, which is a rare positive note amidst the broader skepticism. Overall, Roku appears to be struggling to innovate and compete effectively in a crowded streaming market, which could damage its reputation.

Where are the conversations happening?

Roku's perception varies across different podcast discussions. While some segments highlight the service's shortcomings, especially the Howdy channel, others acknowledge its existing strengths in free streaming. Critical discussions predominantly occur in podcasts like 'Pop Culture Crisis' and 'The Dan Rayburn Podcast,' where the focus is on industry trends and Roku's strategic decisions. The sentiment leans towards skepticism about Roku's future direction and innovations.

What are the topics trending around Roku?

The conversation around Roku's new paid streaming service Howdy is trending, as it raises questions about content value and pricing strategy in an increasingly competitive streaming market.

Why are these topics trending?

Discussions about Roku's Howdy service reflect broader trends in the streaming industry, where consumers are becoming more discerning about what they pay for, especially when existing free services are perceived as offering comparable value.

How is Roku being talked about?

Detailed breakdown of public sentiment and conversations about this company.

very positive
*(1.1%)
positive
**(29.9%)
neutral
***(58.0%)
negative
**(10.7%)
very negative
*(0.4%)
31.0%
Positive
58.0%
Neutral
11.0%
Negative

Impact vs Sentiment

See how each entity's high impact percentage relates to their positive sentiment percentage from actual mentions.

Sentiment
Impact
Mostly Positive
Mostly Low Impact
Mostly Positive
Mostly High Impact
Mostly Negative
Mostly Low Impact
Mostly Negative
Mostly High Impact
Roku
UNLOCK ๐Ÿ”“
UNLOCK ๐Ÿ”“
UNLOCK ๐Ÿ”“
UNLOCK ๐Ÿ”“
UNLOCK ๐Ÿ”“
Find out what positive discussions are happening about your brand!