Feature: Sentiment and conversation analysis

Measure true sentiment and depth

Positive or negative talk?

 We break it down for you.

Sentiment - the how vs what

Understand the emotion behind every mention

A mention tells you what was said in social media. Our advanced AI tells you how it was said. We analyze the tone and context of every conversation to instantly classify mentions as different degrees of positive, negative, or neutral, giving you true understanding at a glance.
Act on sentiment insights

Instantly separate crisis from compliment

Is a spike in mentions a viral success or a coming PR disaster? Our sentiment analysis gives you the answer in a split second, so you can amplify positive stories and manage negative feedback before it escalates.
Social health tracker

The true pulse of your brand's health

Go beyond just counting mentions. We provide powerful metrics of how your customers and users feel about you over time. Track the impact of your campaigns, benchmark against competitors, and report on your brand's health with confidence.

Explore other features

Get alerts when something happens and protect your brand
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Use Gossip data within ChatGPT, Claude, Gemini, Perplexity and more.
How it was mentioned matters: was it positive or negative or neutral.
Get a detailed report with analysis of mentions and your industry directly to your email.
Built from the ground up with AI - no legacy tech. See the difference yourself.