#2
ICA AB

ICA AB

Analysis Period:Jul 16, 2025 -
Total Mentions:***
Country:Sweden 🇸🇪

What do people say about ICA AB?

The perception of ICA AB in Swedish media is a blend of positive and negative sentiments. While the brand is associated with convenience and a staple presence in everyday life, it also faces criticism for being a symbol of consumerism and the struggles of modern parenting. Various podcasts mention visits to ICA in casual settings, reflecting its role in daily routines. However, there's a stark juxtaposition with instances where the brand is tied to stress and overwhelming experiences, particularly among parents dealing with the pressures of shopping and managing family needs. Overall, ICA AB is seen as a necessary but sometimes burdensome part of Swedish life.

Where are the conversations happening?

The analysis of the channel sources shows a mixed picture of ICA AB. Podcasts like 'Ida Wendle' and 'Hälsoveckan by Tyngre' reflect casual, everyday interactions with the brand, suggesting a positive and familiar presence. In contrast, podcasts like 'Farsan & Jag' and 'Hållkäften' discuss the overwhelming experiences parents face while shopping at ICA, leading to a more negative perception. The discussions often pivot around the stress of managing family needs, which can lead to ICA being seen as a burden rather than a convenience.

What are the topics trending around ICA AB?

Emerging trends include discussions around the challenges of modern parenting, the convenience of shopping, and the impact of consumerism on family life, all intertwined with ICA AB's presence in daily routines.

Why are these topics trending?

These topics are trending as they reflect the current societal pressures faced by parents and consumers in Sweden, showcasing how brands like ICA AB are both a part of everyday solutions and sources of stress in modern life.

How is ICA AB being talked about?

Detailed breakdown of public sentiment and conversations about this company.

very positive
*(3.0%)
positive
**(18.6%)
neutral
***(65.9%)
negative
**(12.1%)
very negative
*(0.4%)
21.6%
Positive
65.9%
Neutral
12.5%
Negative

Impact vs Sentiment

See how each entity's high impact percentage relates to their positive sentiment percentage from actual mentions.

Sentiment
Impact
Mostly Positive
Mostly Low Impact
Mostly Positive
Mostly High Impact
Mostly Negative
Mostly Low Impact
Mostly Negative
Mostly High Impact
ICA AB
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