#57
Morrisons

Morrisons

Analysis Period:Oct 7, 2025 -
Total Mentions:103
Country:United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง

What do people say about Morrisons?

Morrisons appears to be overshadowed by competitors like Tesco and Sainsbury's, lacking distinctiveness in the eyes of consumers. Many view it as a generic supermarket option, often associated with lower quality. Additionally, customer service issues and product availability have led to negative perceptions, further diminishing its reputation. While there are some loyal customers, the overall sentiment suggests that Morrisons is failing to connect meaningfully with a broader audience.

Where are the conversations happening?

Sources suggest that discussions around Morrisons are often critical, with platforms like consumer review sites and social media highlighting the dissatisfaction among customers. Comparisons with competitors frequently place Morrisons in a negative light, emphasizing its shortcomings in service and product quality. The supermarket's branding efforts are seen as ineffective, resulting in a lack of visibility in a saturated market.

What are the topics trending around Morrisons?

Discussions around grocery price inflation and the competition among UK supermarkets are prevalent, with consumers increasingly vocal about their preferences and experiences.

Why are these topics trending?

Current trends indicate a heightened sensitivity to pricing and quality in the grocery sector, leading to more scrutiny on supermarkets like Morrisons. As consumers seek better value, Morrisons' struggles with brand perception may intensify.

How is Morrisons being talked about?

Detailed breakdown of public sentiment and conversations about this entity.

very positive
4(3.9%)
positive
22(21.4%)
neutral
63(61.2%)
negative
13(12.6%)
very negative
1(1.0%)
25.2%
Positive
61.2%
Neutral
13.6%
Negative

Impact vs Sentiment

See how each entity's high impact percentage relates to their positive sentiment percentage from actual mentions.

Sentiment
Impact
Mostly Positive
Mostly Low Impact
Mostly Positive
Mostly High Impact
Mostly Negative
Mostly Low Impact
Mostly Negative
Mostly High Impact
Morrisons
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