Our thesis

The most impactful media isn't written.
It's spoken.

Podcasts, video, and short-form audio are where culture actually moves. For the first time, AI lets us listen to all of it: at scale, in every language, in real time. Gossip Insights exists to turn that shift into an advantage for the brands that want to hear it.

Why spoken media

The most important conversations have always been spoken.

Spoken media is where attention lives.

A 90-minute podcast holds a listener longer than any feed. A YouTube essay shapes opinion more than a tweet. The conversations that move markets, and brands, happen in voice, not text.

Text-only listening misses the story.

Legacy social listening tools index posts and captions. They never hear the two-hour interview, the off-hand TikTok aside, the podcast that is reframing your category. The signal is louder in audio. And almost no one is reading it.

Tone, irony, context. Only spoken media carries them.

Sentiment in text is a guess. In speech, you have pacing, emphasis, sarcasm, the weight of how something is said. That is the layer that tells you what people actually feel.

Why now

An AI-native consumer insights company is finally possible.

Listening to spoken media at scale used to be science fiction. Today the components exist, and we have built the company around them, not bolted them onto a 2010s social listening stack.

TranscriptionModels now transcribe noisy, accented, multilingual audio with the accuracy a journalist needs, across hundreds of thousands of hours per day.
UnderstandingModern LLMs read tone, irony, named entities, and topic in context. They don’t need a keyword list to know who and what is being discussed.
ArchitectureBuilt AI-native from day one. Every layer (ingest, transcription, entity linking, search) is designed around model output, not retrofitted to it.
SovereigntyEuropean data, European infrastructure, our own models where it matters. No black-box dependency on a single vendor.

The team

Built in Norway. By an American and a Norwegian.

Two founders, two perspectives. Norwegian rigor in how the product is built; American directness in who it is built for. Decades of startup, tech, and industry experience, concentrated.

Nicholas Kristoffersen

CEO & Head of AI · Co-founder

Developer and product background across the US and Europe. Spent years building the tech and product at Retriever Media, where he ran into every limit of legacy monitoring first-hand. Now armed with modern AI, he is building the intelligence tool he always wished existed.

Kyrre Overland Andersen

CMO & Head of GTM · Co-founder

Three-time tech co-founder with exits including one IPO. Brings deep international marketing, branding, and growth experience across customer acquisition, strategy, and product, to how Gossip reaches the brands that need it.

How we operate

Lean by design. AI-first by default.

We keep headcount low and velocity high by building the company itself around AI. Agents, orchestrated by humans, handle pieces of development, support, sales, marketing, and content. That is how a small team ships like a much bigger one.

Want to hear what your market is saying?

We are working with brands across Europe to turn spoken-media chatter into a real strategic input. Come see it.

Request a trial Contact sales

The most impactful media isn't written.It's spoken.