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Industry: Restaurants

Hear every order, every store, every shift.

Menu drops, food TikToks, podcast reviews, and the local rant about a single store. Gossip listens to all of it in real time, so menu, ops, and marketing teams hear the same signal at the same time.

Live · McDonald's Big Arch is spiking

Now playing

TikTok
LB

Lewis Brennan420K followers

40 minute wait at the worst McDonald’s in London

2h ago · 186K plays

📍 Westfield · Stratford
0:240:58
Lewis Brennan0:24

...this is genuinely the third time this month at the McDonald's at Westfield Stratford and they've forgotten the dipping sauce — like, the entire concept of the meal — and the self-order kiosk is broken again, two of the four of them...

Brand sentiment-0.62
12 mentions across 4 nearby stores · trending in last 6h

Menu and LTO tracking

Know within hours whether a menu drop is landing.

New items, limited-time offers, and seasonal LTOs live and die by creator reaction. Track mention volume, sentiment, and which features get talked about, broken out by item, market, and creator size.

Trending menu items

Live · 24hGB
+274%

McDonald's Big Arch

41K

mentions

+138%

Starbucks Pistachio Latte

22K

mentions

+78%

KFC Hot & Crispy 2.0

17K

mentions

+42%

Taco Bell Cheesy Crunchwrap

12K

mentions

+14%

Burger King Whopper Melt

9.9K

mentions

Store-level signal

Hear about a single bad night before corporate does.

Service complaints, dirty dining rooms, and broken ice machines are loud on TikTok long before they reach your survey scores. Gossip clusters spoken complaints by location so franchise and area managers see what is theirs to fix.

Now playing

TikTok
LB

Lewis Brennan420K followers

40 minute wait at the worst McDonald’s in London

2h ago · 186K plays

📍 Westfield · Stratford
0:240:58
Lewis Brennan0:24

...this is genuinely the third time this month at the McDonald's at Westfield Stratford and they've forgotten the dipping sauce — like, the entire concept of the meal — and the self-order kiosk is broken again, two of the four of them...

Brand sentiment-0.62
12 mentions across 4 nearby stores · trending in last 6h

Food safety radar

Spot allergen and safety chatter before it spreads.

Allergen incidents, foreign-object claims, and food-poisoning rumours surface in spoken media first. Volume alerts on specific menu items or markets give food safety and PR teams a window to act, not just react.

Food safety radar

KFC Hot & Crispy 2.0 · Last 7d
😊🏆💡😢😞🔥😨
Allergen chatter spiking · peanut oil concerns · 248 mentions in 24h

Competitive menu

See how guests rate you against the chain across the street.

Track side-by-side mentions of your menu against direct competitors, by category and price point. Hear the actual comparisons guests make: portion, value, taste, vibe, in their own words.

Competitive shelf

QSR · Last 7d
McDonald's: Big Arch lifts mentions, store-level service drags sentiment

The difference

Before and after.

Without Gossip Insights
With Gossip Insights

Wait three weeks for survey scores to confirm what creators were already shouting about.

Hear the menu launch land or flop the same week, in spoken media.

Find out about a viral one-store nightmare from your CEO sharing the link in Slack.

Get a location-tagged alert the night the video posts, with the original clip.

Generic regional sentiment dashboards that cannot tell you which store is dragging the average.

Store-level signal, so franchise and area managers see what is theirs to fix.

React to allergen and safety claims after they go viral.

See volume on specific items or markets accelerate in real time, with a window to act.

Marketing, ops, and food safety read three different dashboards a week behind.

One spoken-media feed, refreshed live, that all three teams can subscribe to.

What customers say

Real results, in their own words.

We managed to catch a potentially damaging conversation about our products thanks to Gossip.
Kamilla Abrahamsen

Kamilla Abrahamsen

Communication Manager, Tomra Systems ASA

The insight is precise, sometimes brutally so. It is extremely valuable to see how we succeed (or fail) in our quest for relevant visibility.
Paal Leveraas

Paal Leveraas

CEO, Tilt.works

Gossip saves us time and is informative, allowing us to pick up on developments more quickly.
Marius Doksheim

Marius Doksheim

Head of Insight, Civita

Included capabilities

Menu and LTO tracking
Store-level alerts
Location clustering
Food safety radar
Trending guest complaints
Trend feed

See your menu and your stores, the way guests actually talk about them.

We'll show you a live read of your menu, your stores, and your category across TikTok, YouTube, and podcasts. No sales call theatre, just the actual conversation.

Request a demo

What you'll get from the demo

  • A live read of your most recent menu drop: mentions, sentiment, creator reach.
  • Store-level complaint clustering for a market of your choice.
  • A live alert demo: emerging food safety or service chatter on a specific item.

Live restaurant brands

Already tracking the biggest restaurant brands.

Click any logo to see what creators, podcasts, and shoppers are saying about them, live. No sign-up required.