Solution: Crisis Detection
Stay ahead of the potential crisis.
Most modern reputation crises don't begin with a press release. They begin in a podcast comment, a TikTok moment, a livestream incident. By the time the article runs, the conversation is already two days old. Gossip listens to spoken media in real time, scores severity as it happens, and alerts your team while there's still time to act.
Live alert
3 brands worth watching
The new origin point
It's not a press release anymore. It's a clip.
Reputation crises used to begin in writing: a journalist's phone call, a press release going out, an article appearing in print. Most don't anymore. They begin in a podcast a CEO didn't realise was being listened to, a TikTok that builds overnight, a livestream comment that gets clipped and shared by morning. By the time a story is written, the conversation has been live in spoken media for hours or days. Gossip listens where the modern crisis actually starts: across podcasts, video, livestreams, and social video, so your team isn't reading about it in a newsroom alert at 7 a.m.
The new origin point
It's not a press release anymore. It's a clip.
Reputation crises used to begin in writing: a journalist's phone call, a press release going out, an article appearing in print. Most don't anymore. They begin in a podcast a CEO didn't realise was being listened to, a TikTok that builds overnight, a livestream comment that gets clipped and shared by morning. By the time a story is written, the conversation has been live in spoken media for hours or days. Gossip listens where the modern crisis actually starts: across podcasts, video, livestreams, and social video, so your team isn't reading about it in a newsroom alert at 7 a.m.
Where the conversation started
From mention to alert
Minutes, not the next morning's media report.
Most monitoring tools deliver a media report in the morning. By then, your team is reacting to a story other people are already telling. Gossip transcribes and scores spoken mentions within minutes of publication, and pushes high-severity alerts into your inbox, Slack, or email the moment a threshold is hit. The earlier you know, the more options you have: a quiet correction, an outreach to the host, a prepared statement. Speed buys you choices.
From mention to alert
Minutes, not the next morning's media report.
Most monitoring tools deliver a media report in the morning. By then, your team is reacting to a story other people are already telling. Gossip transcribes and scores spoken mentions within minutes of publication, and pushes high-severity alerts into your inbox, Slack, or email the moment a threshold is hit. The earlier you know, the more options you have: a quiet correction, an outreach to the host, a prepared statement. Speed buys you choices.
Total: 4 minutes from mention to alert
Alerts you can actually trust
A bad mention isn't a crisis. We tell the difference.
Comms teams who tried real-time monitoring before usually came away tired of false alarms. Every grumpy review pinging the inbox at 11 p.m. is worse than no alerts at all. Gossip scores each mention on severity, combining sentiment, emotion, speaker influence, source reach, and momentum, so your alerts surface the things that genuinely warrant a response. A single negative review stays a single negative review. A pattern forming around a high-influence voice does not.
Alerts you can actually trust
A bad mention isn't a crisis. We tell the difference.
Comms teams who tried real-time monitoring before usually came away tired of false alarms. Every grumpy review pinging the inbox at 11 p.m. is worse than no alerts at all. Gossip scores each mention on severity, combining sentiment, emotion, speaker influence, source reach, and momentum, so your alerts surface the things that genuinely warrant a response. A single negative review stays a single negative review. A pattern forming around a high-influence voice does not.
Where the conversation started
Total: 4 minutes from mention to alert
The difference
Before and after.
Reading about your crisis in tomorrow's media report.
Hearing about it within minutes of the mention going live.
Treating every negative mention as a possible alarm, until alert fatigue sets in.
Severity-scored alerts that surface what actually warrants a response.
Catching the story when traditional press picks it up, already a day or two late.
Catching it where it actually starts: a podcast, a TikTok, a livestream.
Reactive comms, managing what's already public.
Earlier options: a quiet correction, host outreach, a prepared response.
What customers say
Real results, in their own words.
We managed to catch a potentially damaging conversation about our products thanks to Gossip.
Kamilla Abrahamsen
Communication Manager, Tomra Systems ASA
The insight is precise, sometimes brutally so. It is extremely valuable to see how we succeed (or fail) in our quest for relevant visibility.
Paal Leveraas
CEO, Tilt.works
Gossip saves us time and is informative, allowing us to pick up on developments in the political debate more quickly.
Marius Doksheim
Head of Insight, Civita
See it before everyone else does.
Tell us what you'd want to be alerted on. We'll show you what Gossip is hearing right now, including things you'd want to know about.
Request a demoWhat you'll get from the demo
- A live feed of recent high-severity mentions for a brand or category you choose.
- A walkthrough of how severity is scored, and how to tune the alerts to your own thresholds.
- A side-by-side: how text-first monitoring sees a recent crisis, vs what spoken-media monitoring catches that they miss.
Related solutions and platform capabilities
Live data
What we'd be watching right now.
Live brands ranked by a composite of mention velocity and sentiment. Cards near the top combine fast-rising volume with negative tone: the pattern your team would want to know about before it lands somewhere visible. Click any card to open the real public Gossip view. No sign-up required.
The Coca-Cola Company
Adidas AG
Nike
Tesla, Inc.
Tesco
Starbucks
KFC
Red Bull
McDonald’s
Marks & Spencer