Industry: Automotive
The car review now lives on TikTok and YouTube.
Long-term reviews, panel-gap memes, EV deep-dives, and creator road tests move auto today. Gossip listens to all of it in real time, so launch teams, comms, and product hear what owners and reviewers actually say long before it lands in J.D. Power.
Launch and review tracking
Hear the verdict before the press embargo lifts.
Long-term creator reviews drop weeks after a launch and shape the next year of demand. Gossip surfaces sentiment, key talking points, and creator reach across video and podcast as reviews go live, so launch and product teams can respond in days, not quarters.
Launch and review tracking
Hear the verdict before the press embargo lifts.
Long-term creator reviews drop weeks after a launch and shape the next year of demand. Gossip surfaces sentiment, key talking points, and creator reach across video and podcast as reviews go live, so launch and product teams can respond in days, not quarters.
Trending in automotive
Owner sentiment
Listen to drivers, not surveys.
Owners describe ride feel, build quality, and software in their own words on YouTube and podcasts. Track those mentions for any model and turn the actual conversation into product, comms, and dealer-network signal.
Owner sentiment
Listen to drivers, not surveys.
Owners describe ride feel, build quality, and software in their own words on YouTube and podcasts. Track those mentions for any model and turn the actual conversation into product, comms, and dealer-network signal.
Now playing
Marques Brownlee19M subs
Living with the Cybertruck: 6-month review
2h ago · 1.2M plays
...so the thing about the Tesla Cybertruck six months in is that the panel-gap memes are real, but honestly the steer-by-wire is the more interesting story. It's the kind of feel BMW and Porsche have spent decades getting right, and Tesla just shipped a totally different feeling overnight...
EV and rival race
See your brand against the competition, day by day.
Plot daily mentions for your brand against your nearest rival across podcasts, YouTube, and TikTok. Watch share of voice shift around launches, recalls, and viral reviews, instead of waiting for the next quarterly tracker.
EV and rival race
See your brand against the competition, day by day.
Plot daily mentions for your brand against your nearest rival across podcasts, YouTube, and TikTok. Watch share of voice shift around launches, recalls, and viral reviews, instead of waiting for the next quarterly tracker.
EV race · Tesla vs BYD
Quality and recall radar
Spot recalls forming before the regulator opens a file.
Panel gaps, software bugs, brake feel, infotainment freezes — these surface in unboxing videos and podcast deep-dives well before TSBs or recalls. Gossip flags clusters around specific models so quality and comms teams act in hours, not weeks.
Quality and recall radar
Spot recalls forming before the regulator opens a file.
Panel gaps, software bugs, brake feel, infotainment freezes — these surface in unboxing videos and podcast deep-dives well before TSBs or recalls. Gossip flags clusters around specific models so quality and comms teams act in hours, not weeks.
Emotion radar
Competitive shelf
Hear how your brand is framed against the rest.
When a creator or podcaster compares your car to a rival, you need to know what was said and what stuck. Track side-by-side mentions across video and audio so positioning decisions land on the actual conversation, not assumptions.
Competitive shelf
Hear how your brand is framed against the rest.
When a creator or podcaster compares your car to a rival, you need to know what was said and what stuck. Track side-by-side mentions across video and audio so positioning decisions land on the actual conversation, not assumptions.
Trending in automotive
Now playing
Marques Brownlee19M subs
Living with the Cybertruck: 6-month review
2h ago · 1.2M plays
...so the thing about the Tesla Cybertruck six months in is that the panel-gap memes are real, but honestly the steer-by-wire is the more interesting story. It's the kind of feel BMW and Porsche have spent decades getting right, and Tesla just shipped a totally different feeling overnight...
EV race · Tesla vs BYD
Emotion radar
The difference
Before and after.
Find out a long-term review went viral after dealer foot traffic dropped.
Get alerted the moment a creator review starts shaping the conversation.
Read written reviews and miss the YouTube deep-dive that called your interior cheap.
Hear the actual words owners and reviewers use, across video and podcast at scale.
Wait for J.D. Power and quarterly trackers to tell you sentiment shifted.
See owner sentiment move in real time, with alerts when negative mentions cluster.
Discover a quality issue when warranty claims pile up, or when a TikTok goes viral.
See a complaint cluster forming around a specific model within hours of the first creator video.
Quarterly competitive decks that describe last quarter, not this week.
A live read of how your brand and your rivals are framed in spoken media right now.
What customers say
Real results, in their own words.
We managed to catch a potentially damaging conversation about our products thanks to Gossip.
Kamilla Abrahamsen
Communication Manager, Tomra Systems ASA
The insight is precise, sometimes brutally so. It is extremely valuable to see how we succeed (or fail) in our quest for relevant visibility.
Paal Leveraas
CEO, Tilt.works
Gossip saves us time and is informative, allowing us to pick up on developments more quickly.
Marius Doksheim
Head of Insight, Civita
Included capabilities
Hear what owners and reviewers say about your car, today.
We'll show you a live read of your brand and the rival you care about most across TikTok, YouTube, and podcasts. No sales call theatre, just the actual conversation.
Request a demoWhat you'll get from the demo
- A live trend feed for your brand and segment, ranked by velocity and creator reach.
- Mention and sentiment view for two of your models against a chosen rival.
- A live alert demo: emerging complaint cluster around a specific model or feature.
Solutions for automotive teams