Solution: Brand Monitoring
Know what the world is actually saying about your brand.
TikTok, YouTube, podcasts, Twitch, and more. Spoken media reaches further and hits harder than traditional media ever did. We monitor all of it, in real time, so you never miss what matters.
Always on
Stay ahead of the conversation.
Every mention of your brand across podcasts, YouTube, and TikTok is transcribed, indexed, and surfaced as it publishes. No delay. No gaps. No backlog of unread noise to wade through at the end of the week.
Always on
Stay ahead of the conversation.
Every mention of your brand across podcasts, YouTube, and TikTok is transcribed, indexed, and surfaced as it publishes. No delay. No gaps. No backlog of unread noise to wade through at the end of the week.
Now playing
Acquired680K subs
Nike: The story behind the swoosh
14m ago · 47K plays
...so what's interesting about Nike right now is that the Pegasus 41 has quietly become the most talked-about running shoe of the year, and it's not even their flagship — that's the kind of brand depth Adidas just hasn't been able to replicate this cycle...
Deeper than keywords
Understand tone, not just presence.
Spoken sentiment carries irony, enthusiasm, and doubt that text simply can't. Gossip reads how something was said, not just that it was said, so you know whether a mention helps your brand or quietly chips away at it.
Deeper than keywords
Understand tone, not just presence.
Spoken sentiment carries irony, enthusiasm, and doubt that text simply can't. Gossip reads how something was said, not just that it was said, so you know whether a mention helps your brand or quietly chips away at it.
Sentiment breakdown
Competitive context
See competitors in the same breath.
Track when your competitors are mentioned alongside your brand and understand how the market frames the two of you in the same conversation. That context is where positioning decisions get made, or missed.
Competitive context
See competitors in the same breath.
Track when your competitors are mentioned alongside your brand and understand how the market frames the two of you in the same conversation. That context is where positioning decisions get made, or missed.
Nike vs Adidas
Now playing
Acquired680K subs
Nike: The story behind the swoosh
14m ago · 47K plays
...so what's interesting about Nike right now is that the Pegasus 41 has quietly become the most talked-about running shoe of the year, and it's not even their flagship — that's the kind of brand depth Adidas just hasn't been able to replicate this cycle...
Sentiment breakdown
Nike vs Adidas
The difference
Before and after.
React to a crisis once it has already spread across the internet.
Catch the early signal in spoken media before it becomes a headline.
Read captions and tweets while missing 90% of the actual audio conversation.
Monitor every spoken mention across video and podcast at scale, in any language.
Guess at sentiment from emoji and hashtags.
Hear actual tone: enthusiasm, sarcasm, doubt, in the speaker's own words.
Rely on weekly brand reports that are already out of date when they land.
See brand health move in real time, with alerts when volume or sentiment shifts.
What customers say
Real results, in their own words.
We managed to catch a potentially damaging conversation about our products thanks to Gossip.
Kamilla Abrahamsen
Communication Manager, Tomra Systems ASA
The insight is precise, sometimes brutally so. It is extremely valuable to see how we succeed (or fail) in our quest for relevant visibility.
Paal Leveraas
CEO, Tilt.works
Gossip saves us time and is informative, allowing us to pick up on developments in the political debate more quickly.
Marius Doksheim
Head of Insight, Civita
Included capabilities
Understand your brand through the words of the consumers.
We'll show you exactly how Gossip Insights monitors spoken mentions of your brand, live, in the markets you care about.
Request a demoWhat you'll get from the demo
- A live search across TikTok, YouTube, and podcasts for your brand name.
- Real sentiment breakdown: tone, context, and trend, not just keyword counts.
- Side-by-side view of your brand next to your top competitors.
Built for these industries
Retail
Hear shoppers, creators, and reviewers talk about your products.
Consumer Goods
Trends, formula reactions, and creator launches for CPG brands.
Restaurants
Menu drops, store-level complaints, and food safety chatter for QSR.
Automotive
Long-term reviews, EV chatter, and creator road tests for car brands.
Beyond keyword search
Track brands by meaning, not by keyword.
Keyword monitoring is brittle. Apple matches the company, the fruit, and three songs. Tesla matches the carmaker, the inventor, and a dozen bands. Gossip recognizes entities (brands, products, people, and topics) the way a person does, by context.
That means a mention of Porsche in an automotive podcast is matched. A mention of Porsche in a Ferrari review is matched and disambiguated. And every entity carries its own sentiment, so a single clip can credit one brand and criticize another in the same sentence.
Click any brand on the live grid below to see what entity-level monitoring actually looks like. No sign-up, real data.