Industry: Consumer Goods
The shelf is on TikTok now. Are you listening?
Hauls, taste tests, ingredient deep-dives, and creator-led launches move CPG today. Gossip listens to all of it in real time, so you can pick up emerging flavours, formula complaints, and category shifts long before they hit your sales data.
Now playing
Eric Howell1.6M followers
Trying Coca-Cola Spiced for the first time
32m ago · 78K plays
...okay so the Coca-Cola Spiced — first sip, it's literally just regular Coke with a weird raspberry-ginger aftertaste, and not in a good way, it tastes a bit like cough syrup honestly...
Trend research
Catch the next flavour, format, or ingredient.
New ingredients, formats, and category mash-ups break first in creator content. Gossip surfaces emerging product, flavour, and ingredient mentions across video and podcast as they spike, so your innovation and category teams can move while the trend is still climbing.
Trend research
Catch the next flavour, format, or ingredient.
New ingredients, formats, and category mash-ups break first in creator content. Gossip surfaces emerging product, flavour, and ingredient mentions across video and podcast as they spike, so your innovation and category teams can move while the trend is still climbing.
Trending in CPG
Coca-Cola Spiced
38K
mentions
Red Bull Apricot Edition
20K
mentions
Monster Ultra Rosa
16K
mentions
Carlsberg 0.0 Wave
12K
mentions
Tide Plant-Based
8.9K
mentions
Formula and packaging signal
Hear what shoppers actually say about the product.
Reformulations, packaging changes, and price shifts trigger strong spoken reactions. Track sentiment around taste, smell, texture, and value, in the words shoppers use, before review-site averages move.
Formula and packaging signal
Hear what shoppers actually say about the product.
Reformulations, packaging changes, and price shifts trigger strong spoken reactions. Track sentiment around taste, smell, texture, and value, in the words shoppers use, before review-site averages move.
Now playing
Eric Howell1.6M followers
Trying Coca-Cola Spiced for the first time
32m ago · 78K plays
...okay so the Coca-Cola Spiced — first sip, it's literally just regular Coke with a weird raspberry-ginger aftertaste, and not in a good way, it tastes a bit like cough syrup honestly...
Creator launches
Measure the lift that paid coverage actually delivered.
After a partnership runs, watch organic mentions ramp day by day against the nearest competitor. See who picked it up unprompted, where conversation moved, and whether the lift held once the campaign window closed.
Creator launches
Measure the lift that paid coverage actually delivered.
After a partnership runs, watch organic mentions ramp day by day against the nearest competitor. See who picked it up unprompted, where conversation moved, and whether the lift held once the campaign window closed.
Launch lift · Energy drinks
Quality and recall radar
Spot product issues before they hit the regulator.
Off-tastes, foreign objects, allergen concerns. These surface in unboxing videos and podcast reviews well before they reach written reviews or recalls. Gossip flags volume changes around specific SKUs so quality teams act in hours, not weeks.
Quality and recall radar
Spot product issues before they hit the regulator.
Off-tastes, foreign objects, allergen concerns. These surface in unboxing videos and podcast reviews well before they reach written reviews or recalls. Gossip flags volume changes around specific SKUs so quality teams act in hours, not weeks.
Emotion radar
Trending in CPG
Coca-Cola Spiced
38K
mentions
Red Bull Apricot Edition
20K
mentions
Monster Ultra Rosa
16K
mentions
Carlsberg 0.0 Wave
12K
mentions
Tide Plant-Based
8.9K
mentions
Now playing
Eric Howell1.6M followers
Trying Coca-Cola Spiced for the first time
32m ago · 78K plays
...okay so the Coca-Cola Spiced — first sip, it's literally just regular Coke with a weird raspberry-ginger aftertaste, and not in a good way, it tastes a bit like cough syrup honestly...
Launch lift · Energy drinks
Emotion radar
The difference
Before and after.
Read panel data that landed three months after the trend peaked.
See category, flavour, and ingredient mentions accelerate in real time, while you still have time to reformulate or push.
Discover a packaging change is unpopular when sales soften two quarters later.
Hear shoppers react to the new pack on TikTok and YouTube within days of launch.
Pay creators and hope; report on impressions and call it a campaign.
Measure organic mention lift, sentiment, and competitor spillover after every partnership.
Find out about a quality issue from customer service tickets, or a viral video.
See a complaint cluster forming around a specific SKU within hours of the first creator post.
Quarterly trend decks that describe what already happened.
A live read of the categories, claims, and aesthetics shoppers are actually talking about right now.
What customers say
Real results, in their own words.
We managed to catch a potentially damaging conversation about our products thanks to Gossip.
Kamilla Abrahamsen
Communication Manager, Tomra Systems ASA
The insight is precise, sometimes brutally so. It is extremely valuable to see how we succeed (or fail) in our quest for relevant visibility.
Paal Leveraas
CEO, Tilt.works
Gossip saves us time and is informative, allowing us to pick up on developments more quickly.
Marius Doksheim
Head of Insight, Civita
Included capabilities
Hear your category move, in real time.
We'll show you a live read of your brand and category across TikTok, YouTube, and podcasts. No sales call theatre, just the actual conversation.
Request a demoWhat you'll get from the demo
- A live trend feed for your category, ranked by velocity and creator reach.
- Sentiment view on a specific SKU against a chosen competitor.
- A live alert demo: emerging complaint cluster around a packaging or formula change.