Industry: Retail
Hear what shoppers say before they hit buy.
Hauls, unboxings, podcast reviews, and live streams move retail today. Gossip listens to all of it in real time, so you catch the trends, the complaints, and the competitive shelf battles long before they show up in your sales dashboard.
Now playing
Aira Harper2.4M followers
5 sneakers I'm wearing this spring
14m ago · 47K plays
...and obviously the Adidas Samba in that gum sole colourway, like genuinely no other shoe goes with everything — I've been wearing them with denim, with cargos, with the slip dresses I picked up at...
Trend detection
Catch the next viral product before it sells out.
TikTok shopping trends move in days, not quarters. Gossip surfaces emerging product, category, and ingredient mentions across creator content as they spike, so your buying, marketing, and supply teams can respond while the trend is still climbing.
Trend detection
Catch the next viral product before it sells out.
TikTok shopping trends move in days, not quarters. Gossip surfaces emerging product, category, and ingredient mentions across creator content as they spike, so your buying, marketing, and supply teams can respond while the trend is still climbing.
Trending in retail
Creator and influencer signal
See which voices actually move your category.
Find the creators talking about your products and your competitors, ranked by audience, sentiment, and engagement. Stop guessing whether a paid post landed. Hear the organic mentions that came after.
Creator and influencer signal
See which voices actually move your category.
Find the creators talking about your products and your competitors, ranked by audience, sentiment, and engagement. Stop guessing whether a paid post landed. Hear the organic mentions that came after.
Now playing
Aira Harper2.4M followers
5 sneakers I'm wearing this spring
14m ago · 47K plays
...and obviously the Adidas Samba in that gum sole colourway, like genuinely no other shoe goes with everything — I've been wearing them with denim, with cargos, with the slip dresses I picked up at...
Quality and recall radar
Spot product issues before they hit the news.
Defects, sizing complaints, and safety concerns surface in unboxing videos and review podcasts well before they reach written reviews or regulators. Gossip flags volume changes around specific SKUs so quality teams act in hours, not weeks.
Quality and recall radar
Spot product issues before they hit the news.
Defects, sizing complaints, and safety concerns surface in unboxing videos and review podcasts well before they reach written reviews or regulators. Gossip flags volume changes around specific SKUs so quality teams act in hours, not weeks.
Emotion radar
Competitive shelf
Hear how your brand is framed against the rest.
When a creator compares your product to a competitor, you need to know what they said and what stuck. Track side-by-side mentions across podcasts, YouTube, and TikTok to see where you win the comparison and where you quietly lose it.
Competitive shelf
Hear how your brand is framed against the rest.
When a creator compares your product to a competitor, you need to know what they said and what stuck. Track side-by-side mentions across podcasts, YouTube, and TikTok to see where you win the comparison and where you quietly lose it.
Trending in retail
Now playing
Aira Harper2.4M followers
5 sneakers I'm wearing this spring
14m ago · 47K plays
...and obviously the Adidas Samba in that gum sole colourway, like genuinely no other shoe goes with everything — I've been wearing them with denim, with cargos, with the slip dresses I picked up at...
Emotion radar
The difference
Before and after.
Find out a product is going viral on TikTok after it has already sold out.
Get alerted the moment creator mentions and search interest spike, while you still have inventory.
Read written reviews and miss the unboxing video that called your packaging cheap.
Hear the actual words shoppers use about your product across video and podcast at scale.
Pay influencers and hope sentiment turns. Wait for sales to tell you the truth.
Measure organic mention lift, sentiment, and competitor spillover before the campaign closes.
Discover a quality issue when customer service tickets pile up, or worse, when it goes viral.
See a complaint cluster forming around a specific SKU within hours of the first creator video.
Quarterly trend reports that describe what already happened.
A live read of the categories, ingredients, and aesthetics shoppers are talking about right now.
What customers say
Real results, in their own words.
We managed to catch a potentially damaging conversation about our products thanks to Gossip.
Kamilla Abrahamsen
Communication Manager, Tomra Systems ASA
The insight is precise, sometimes brutally so. It is extremely valuable to see how we succeed (or fail) in our quest for relevant visibility.
Paal Leveraas
CEO, Tilt.works
Gossip saves us time and is informative, allowing us to pick up on developments more quickly.
Marius Doksheim
Head of Insight, Civita
Included capabilities
See what shoppers are saying about your shelf, today.
We'll show you a live read of your brand and category across TikTok, YouTube, and podcasts. No sales call theatre, just the actual conversation.
Request a demoWhat you'll get from the demo
- A live trend feed for your category, ranked by velocity and creator reach.
- Mention and sentiment view for two of your products against a chosen competitor.
- A live alert demo: emerging complaint cluster around a specific SKU.
Solutions for retail teams
Live retail brands
Already tracking the biggest retail brands.
Click any logo to see what creators, podcasts, and shoppers are saying about them, live. No sign-up required.