Solution: Consumer & Market Insights
The world's largest consumer panel is already talking.
Millions of consumers are talking right now: in podcasts, on video, on streams, about your category, your competitors, and the things that frustrate or excite them. Gossip turns that live conversation into themes, language, and emotion your insights team can act on this week, not next quarter.
Live consumer voice
In their own words, with no one editing.
There's no panel in the world bigger than the consumers already talking publicly: millions of them, every day, in podcasts, on video, on streams. They're not answering questions; they're having conversations. About your category, your competitors, the things they love, the things that drive them mad. Gossip listens to all of it, in 11 languages, in real time, so your insights team works from what consumers actually say, the moment they say it.
Live consumer voice
In their own words, with no one editing.
There's no panel in the world bigger than the consumers already talking publicly: millions of them, every day, in podcasts, on video, on streams. They're not answering questions; they're having conversations. About your category, your competitors, the things they love, the things that drive them mad. Gossip listens to all of it, in 11 languages, in real time, so your insights team works from what consumers actually say, the moment they say it.
Now playing
The Kitchen Counter210K subs
Why nobody is buying full-price anymore: home cooking in 2026
32m ago · 38K plays
...I think the thing nobody's talking about is that home cooking has stopped being a hobby and become a defensive move. People are not posting recipes for fun anymore, they're trading tips on stretching one chicken across three meals. That shift is everywhere on TikTok and it's barely a year old...
Spot the shift before the data does
What's actually trending, in their words.
By the time a trend appears in survey data or sales numbers, the conversation that drove it has been visible for months. Gossip surfaces themes as they emerge in spoken conversation: the new way people are talking about a problem, the alternative they're now considering, the friction that's just started showing up in their week. Watch your category's vocabulary change in close to real time, in the words consumers actually use.
Spot the shift before the data does
What's actually trending, in their words.
By the time a trend appears in survey data or sales numbers, the conversation that drove it has been visible for months. Gossip surfaces themes as they emerge in spoken conversation: the new way people are talking about a problem, the alternative they're now considering, the friction that's just started showing up in their week. Watch your category's vocabulary change in close to real time, in the words consumers actually use.
Rising themes
Not just what they say, how they feel
Aggregate emotion across thousands of live consumer voices.
An insights brief that says "consumers are frustrated with X" lands differently when you can show frustration across two thousand spoken mentions, in their own voices, with the actual phrases attached. Gossip aggregates sentiment across an entire category conversation, so your team can read the affective state of a market: frustration, enthusiasm, hesitation, scepticism, not just summarise it. The qualitative depth of focus groups, at the volume of social listening.
Not just what they say, how they feel
Aggregate emotion across thousands of live consumer voices.
An insights brief that says "consumers are frustrated with X" lands differently when you can show frustration across two thousand spoken mentions, in their own voices, with the actual phrases attached. Gossip aggregates sentiment across an entire category conversation, so your team can read the affective state of a market: frustration, enthusiasm, hesitation, scepticism, not just summarise it. The qualitative depth of focus groups, at the volume of social listening.
Category sentiment
Now playing
The Kitchen Counter210K subs
Why nobody is buying full-price anymore: home cooking in 2026
32m ago · 38K plays
...I think the thing nobody's talking about is that home cooking has stopped being a hobby and become a defensive move. People are not posting recipes for fun anymore, they're trading tips on stretching one chicken across three meals. That shift is everywhere on TikTok and it's barely a year old...
Rising themes
Category sentiment
The difference
Before and after.
Survey responses shaped by question wording, sample frame, and methodology fatigue.
Millions of consumers talking live, in the words they actually use, the moment they use them.
Trends visible in your dashboard months after they emerged in the conversation.
Themes surfaced as they're forming, with the actual rising language attached.
Insights briefs that summarise consumer feeling in your team's words.
Briefs grounded in consumer feeling in their words: quoted, sourced, and aggregated at scale.
Quantitative scale or qualitative depth: pick one.
Both. Thousands of mentions, each one a real human quote your team can read in context.
What customers say
Real results, in their own words.
The insight is precise, sometimes brutally so. It is extremely valuable to see how we succeed (or fail) in our quest for relevant visibility.
Paal Leveraas
CEO, Tilt.works
We managed to catch a potentially damaging conversation about our products thanks to Gossip.
Kamilla Abrahamsen
Communication Manager, Tomra Systems ASA
Gossip saves us time and is informative, allowing us to pick up on developments in the political debate more quickly.
Marius Doksheim
Head of Insight, Civita
See your category through consumers' own words.
Tell us a category, an audience, or a question your team is trying to answer. We'll show you what spoken consumer conversation actually surfaces.
Request a demoWhat you'll get from the demo
- A live theme map of the category you name: what's rising, what's fading, what's emerging.
- A walkthrough of the live language consumers are using right now, with quotes pulled from real podcasts and videos.
- An emotion breakdown across the category, with the option to drill into the moments behind any score.
Related solutions and platform capabilities
Live data
Listen in on a conversation.
Click any topic to see live consumer conversation: themes, language, and sentiment, pulled from real spoken mentions in the last 30 days. No sign-up required.
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