New: Spoken media intelligence built for the AI era. Request a trial

Gossip

Solution: Speaker Intelligence

Tell which voice said what.

A podcast isn't one voice. It's two, three, sometimes a panel of six. Most monitoring tools collapse that into a single anonymous audio stream. Gossip separates each voice and recognizes it again next time it appears, so a recurring host's mentions of your brand stack into a pattern, not a pile.

Live diarization · Tracking Nike
Speaker A

Nike

Positive
Speaker B

Nike

Slight neg.
Speaker A

Nike

Slight pos.

Diarization in every clip

Two hosts and a guest are three signals, not one.

Most spoken-media tools treat a podcast episode as a single audio stream. A mention of your brand by a sceptical guest reads identically to a mention by an enthusiastic host. Gossip separates speakers within every clip, so each voice's contribution lands as its own line of analysis. The result: when you read your dashboard, you see who in the room said what, even if their name isn't on the booking page.

Diarized transcript

Tracking · Tesla
Speaker APositive

Tesla

Speaker BSlight neg.

Tesla

Speaker CNeutral

Tesla

Persistent voice identity

When the same voice comes back, we know.

Diarization in a single clip is useful. Recognizing the same voice next week, next month, and next quarter is what turns spoken media into a pattern. On any given source (a podcast, a YouTube channel, a Twitch stream) Gossip remembers each distinct voice and stacks every appearance into one continuous timeline. A recurring host's mentions of your brand build into a real signal. A guest who appears once stays a one-off. The dashboard tells the difference automatically.

Recurring voices on this source

Tracking · Nike
Voice 1
24 eps47 mentions+62
Per episode
Voice 2
24 eps31 mentions+18
Voice 3
11 eps19 mentions34
Voice 4
1 eps3 mentions60

How each voice is trending Coming

Track the shift before it becomes a story.

An influential voice on a major podcast quietly cooling on your brand over six episodes is a story your dashboards should be telling, not something you stumble onto when total volume finally moves. Because Gossip recognizes the same voice across episodes, each voice's tone is its own line on the chart. Repeat advocates, repeat critics, and the voices whose position is actively changing each surface as their own pattern.

Preview

Voice tone trends

Voice 1Cooling
Voice 2Steady positive
Voice 3Neutral, mixed
Voice 4Deepening
E1Recent episodesE8

The difference

Before and after.

Without Gossip Insights
With Gossip Insights

A podcast episode reads as one audio stream, every mention attributed to "the show," not the speaker.

Each speaker on the clip surfaced separately, with their own mention and sentiment data.

A recurring host and a one-off guest are indistinguishable in the dashboard.

Recurring voices accumulate into a real pattern; one-off voices stay one-off.

You only see a story is breaking when total mention volume spikes.

Coming feature: tone shifts on individual recurring voices visible long before total volume moves.

Voice-level analysis (if any) requires manual tagging episode by episode.

Persistent voice identity within each source is automatic. The same voice next month is recognized as the same voice.

What customers say

Real results, in their own words.

Gossip saves us time and is informative, allowing us to pick up on developments in the political debate more quickly.
Marius Doksheim

Marius Doksheim

Head of Insight, Civita

The insight is precise, sometimes brutally so. It is extremely valuable to see how we succeed (or fail) in our quest for relevant visibility.
Paal Leveraas

Paal Leveraas

CEO, Tilt.works

We managed to catch a potentially damaging conversation about our products thanks to Gossip.
Kamilla Abrahamsen

Kamilla Abrahamsen

Communication Manager, Tomra Systems ASA

Included capabilities

Speaker diarization
Persistent voice identity per source
Voice-level mention history
Per-voice sentiment trendComing
11 languages, full Nordic coverage
Real-time voice separation

See the voices behind the mentions.

We'll show you how Gossip separates voices across podcasts, video, and streams, and how the same voice surfaces again next week, next month, next quarter.

Request a demo

What you'll get from the demo

  • A live diarization walkthrough on a multi-speaker clip you choose.
  • A view of recurring voices on a podcast or channel of your choice, each with mention history against a brand you name.
  • A side-by-side comparison: how text-first tools see the same conversation vs. what voice-level tracking actually surfaces.

Live data

Hear how many voices are already involved.

Click any brand to see live mentions across spoken sources, separated by voice within each clip. No sign-up required.

Stop counting clips. Start tracking voices.